Top 5 social media platforms for your business in 2020


whether you are a business owner, a marketer, or a freelancer, it is helpful to know the popular social media sites around. This will help you in maximizing your brand reach on social media, engage with a targeted audience, and achieve your social media goals. It is not about the size of social platforms. Which social media is the perfect fit for your brand? Does your target audience use that social media site? How many social media platforms can you manage at once?

To make these things clear, I did some research and compiled a valuable information about the top 5 social media platforms for your business in 2020. Some will be familiar to you, and others may sound foreign to you. It can be worth reading more about the social media platforms that may be great for your business, but you have not explored yet.

Here are the top 5 social media sites for your business:


Facebook is one of the foremost social media sites around the world. It is used by 2 billion people every month, which is almost the third of the world’s population. More than 64 million businesses are using Facebook pages, and more than 5 million marketers and freelancers actively promoting their services on Facebook. This makes it a pretty safe if you want to improve your services on social media.

Source: Facebook

It is very easy to promote your services on Facebook because all content formats work excellently on Facebook, such as images, texts, and stories. Targeted digital platform is one of the best features of Facebook, which makes it an efficient social media site. With Facebook ads it allows you to target those who are willing to purchase your services or products. This makes sure that your service gets your ad content in front of the right users at the right time.

Facebook is also useful for its e-commerce integrations. It makes it easy for users to purchase anything from your company through the social media platform. Facebook makes a purchase as easy as clicking one button. Now, Facebook offers brands to interact with customers through its messenger to send shipping updates and order notifications.


YouTube is one of the top video sharing platforms where users watch a billion hours of videos every day. YouTube allows you to create a channel for your brand or services where you can upload videos for your subscribers to view, comment, like, and share.

Source: internet marketing ninjas.

Besides being the second biggest social media platform, YouTube is also known as the second largest search engine after Google. You can promote your products or services through youtube.


Instagram is the third-largest channel that promises to be one of the best social media site for your business in 2020. It has more than 1 billion active users who log onto the app to enjoy video posts and photos from their family, friends, and even brands.  According to research, 85% of users follow brands on Instagram.

Here is the user-friendly breakdown of Instagram users:

It is a unique social media platform that can offer some valuable benefits for your business. Instagram allows you to enlighten your brand’s story with unique and engaging content. Unlike other social media sites, it is focused on visuals, both video, and images.


Twitter is the 4th biggest social media platform, with an average of 330 million active users worldwide. It is one of the best social media platforms for your marketing strategy. It is a go-to place for the latest news and trends on a variety of topics. This makes it a superb platform for sharing your services updates.

Source: sprout social

25% of men and 22% of women use Twitter, which makes it a viable choice for marketers, freelancers, and brands. It provides advertising opportunities for marketers, freelancers, and brands that want to deliver digital ads to their targeted customers. Twitter has numerous choices for ad formats depending on your unique advertising goals. It also allows you to promote a certain trend that your service or brand may be used to start a conversation.


LinkedIn is another popular social media site for marketers and freelancers. Brands use this platform to post a variety of content from job openings to company updates to different content assets. It is the most important site for job recruiting as a recruiter can see which user is open to new opportunities. LinkedIn is the best channel for B2B brands that aim to reach professionals and business analysts. Besides, half of LinkedIn users make over $74000 a year. LinkedIn is acquired by Microsoft.

Source: LinkedIn

The audience on LinkedIn is business-minded. This means that they are open to networking opportunities. They are always searching for ways to improve the way to make their job easier. This offers an excellent opportunity for brands and marketers that would like to connect with targeted users across different industries.


So these are the top 5 social media sites for your business that our expert recommends! Always search for the best social media platform that has your targeted audience.

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